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Battenhall — It was a battle of the brands at the Berlin Marathon, but did Nike beat event sponsor Adidas to the social media crown?
![Berlin, Germany. 16th Sep, 2018. Runners start during the Berlin Marathon 2018 in Berlin, capital of Germany, on Sept. 16, 2018. The Berlin Marathon 2018 kicked off in Berlin on Sunday. Eliud Berlin, Germany. 16th Sep, 2018. Runners start during the Berlin Marathon 2018 in Berlin, capital of Germany, on Sept. 16, 2018. The Berlin Marathon 2018 kicked off in Berlin on Sunday. Eliud](https://c8.alamy.com/comp/PM0YJ3/berlin-germany-16th-sep-2018-runners-start-during-the-berlin-marathon-2018-in-berlin-capital-of-germany-on-sept-16-2018-the-berlin-marathon-2018-kicked-off-in-berlin-on-sunday-eliud-kipchoge-from-kenya-won-the-mens-title-with-a-new-world-record-of-20139-womens-title-fell-on-kenyas-gladys-cherono-with-a-result-of-21811-credit-shan-yuqixinhuaalamy-live-news-PM0YJ3.jpg)
Berlin, Germany. 16th Sep, 2018. Runners start during the Berlin Marathon 2018 in Berlin, capital of Germany, on Sept. 16, 2018. The Berlin Marathon 2018 kicked off in Berlin on Sunday. Eliud
![Athletics - Berlin Marathon - Berlin, Germany - September 16, 2018 Kenya's Gladys Cherono Kiprono celebrates winning the Berlin Marathon REUTERS/Fabrizio Bensch Stock Photo - Alamy Athletics - Berlin Marathon - Berlin, Germany - September 16, 2018 Kenya's Gladys Cherono Kiprono celebrates winning the Berlin Marathon REUTERS/Fabrizio Bensch Stock Photo - Alamy](https://c8.alamy.com/comp/2EE0H10/athletics-berlin-marathon-berlin-germany-september-16-2018-kenyas-gladys-cherono-kiprono-celebrates-winning-the-berlin-marathon-reutersfabrizio-bensch-2EE0H10.jpg)
Athletics - Berlin Marathon - Berlin, Germany - September 16, 2018 Kenya's Gladys Cherono Kiprono celebrates winning the Berlin Marathon REUTERS/Fabrizio Bensch Stock Photo - Alamy
![Black African participant of the Berlin Marathon at kilometer 40, Berlin, Germany, Europe. The Berlin Marathon (branded BMW Berl Stock Photo - Alamy Black African participant of the Berlin Marathon at kilometer 40, Berlin, Germany, Europe. The Berlin Marathon (branded BMW Berl Stock Photo - Alamy](https://c8.alamy.com/comp/DXR32F/black-african-participant-of-the-berlin-marathon-at-kilometer-40-berlin-DXR32F.jpg)
Black African participant of the Berlin Marathon at kilometer 40, Berlin, Germany, Europe. The Berlin Marathon (branded BMW Berl Stock Photo - Alamy
![The lightest ever marathon running shoe adidas adizero SUB2 exclusively in Top4Running - Top4Running.com The lightest ever marathon running shoe adidas adizero SUB2 exclusively in Top4Running - Top4Running.com](https://i1.t4s.cz/galleries/75/131142.jpg)
The lightest ever marathon running shoe adidas adizero SUB2 exclusively in Top4Running - Top4Running.com
![Runner's World - adidas cosmic boost heather green color code cmyk | Adidas Launches Shoe to Chase Two - Hour Marathon Runner's World - adidas cosmic boost heather green color code cmyk | Adidas Launches Shoe to Chase Two - Hour Marathon](https://hips.hearstapps.com/hmg-prod/images/1076/adidas-adizero-sub2-shoe-1489501441.jpg?crop=1xw:0.786xh;center,top&resize=1200:*)
Runner's World - adidas cosmic boost heather green color code cmyk | Adidas Launches Shoe to Chase Two - Hour Marathon
![adidas on Twitter: "Gladys Cherono: New PB ✓ Berlin women's course record ✓ Third Berlin Marathon title ✓ #HereToCreate @adidasrunning https://t.co/bOAf2ZAf46" / Twitter adidas on Twitter: "Gladys Cherono: New PB ✓ Berlin women's course record ✓ Third Berlin Marathon title ✓ #HereToCreate @adidasrunning https://t.co/bOAf2ZAf46" / Twitter](https://pbs.twimg.com/media/DnNjP8lW4AETHKi.jpg)
adidas on Twitter: "Gladys Cherono: New PB ✓ Berlin women's course record ✓ Third Berlin Marathon title ✓ #HereToCreate @adidasrunning https://t.co/bOAf2ZAf46" / Twitter
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