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Dior x Nike Air Jordan 1 sneakers, loved by Kylie Jenner and re-selling for US$20,000 already, are the world's smartest investment – thanks to millennial FOMO | South China Morning Post
Nike's genius Marketing Strategy for Air Jordan : A Case Study - YouTube
Nike case study: Get inspired by the best Nike ads of all time
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If You Invested $10,000 in Nike's IPO, This Is How Much Money You'd Have Now | The Motley Fool
Jumpmania: The Best Air Jordan Marketing Campaigns in History - Sneaker Freaker
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Air Jordan Brand Marketing Strategy
Nike's Growth & Marketing Strategy: How it Grew Into an Icon
